How to grow your business with YouTube

Why should YOU care about YouTube as a business tool

Online presence and social media play a huge part in promoting and building awareness of a wide range of businesses. But how do you make your brand or product stand out in the online world?  We believe that YouTube is one of the main business tools that can help you.

1. Global Reach

YouTube is the world’s second largest search engine and third most visited site, after Google and Facebook. Over four billion videos are viewed a day and eight out of ten 18-49 year-olds watch YouTube in an average month.  According to YouTube’s own statistics, the site has launched local versions in more than 88 countries. It is possible to navigate YouTube in a total of 76 different languages and thanks to YouTube videos you can gain access to a worldwide audience. Therefore regularly created and uploaded videos can help you reach both local and international audience. 

2. Higher Search Rankings: 

YouTube will help you achieve higher ranking in Google searches. Regularly created and uploaded videos help increase search engine optimisation (SEO), as well boost the overall authority of your website. There are two reasons why embedding a YouTube video on your website increases the chances of a higher search ranking in Google: first, YouTube belongs to Google, so all YouTube videos get additional score by Google searches. Second, the video by itself becomes unique content that is highly valued by not only Google, but by any other search engines.

3. It is Free and it Drives Traffic to Your Website:

It is completely free to create a YouTube channel for your brand.  It is a convenient hosting platform for your videos and you can share and embed videos placed on YouTube anywhere else on the web, including your own website, social media and emails.  If you haven't got your channel yet, we have put together this Getting started with YouTube Guide.  In this guide you will learn how to create an account and how to how to link your videos to your website, so that it is easy for people to find your business once they’ve viewed your video.

YouTube channel can be relied upon as an important tool to make your business more visible and memorable.  

Choosing format of your videos

There are many ways you can leverage the YouTube potential, but you always need to keep in mind the business objectives behind your video content.  The format of your videos will be driven by what you want to achieve with your videos. 

We have identified four most popular types of YouTube videos which organisations use to grow their business: 

  1. Showcasing products and services: this type of video gives you the opportunity to introduce yourself and your business to your client base, to show your products in their best light and to explain their benefits. 

  2. Raising brand awareness:  videos that help raise awareness of your brand. This kind of video is usually focused on being entertaining, keeping viewers’ attention and getting viewers to share your video. Whether you choose to create a corporate video or an entertaining advert, it is very important here to make your audience enjoy and want to continue watching your video. Brand awareness videos help to show your authenticity and personify your business by highlighting company's values and introducing some of the people who are behind the brand.

  3. Informative videos and tutorials:  one of the most popular types of video on YouTube, this is where you demonstrate expertise in a particular subject. People frequently search the Internet for answers to a whole range of questions and here is where you can help them with advice, knowledge and even solving problems. These videos are about building authority for your brand by sharing your knowledge, experience and expertise in a particular sphere.  It is not unusual to create video tutorials for your customers, where you explain how to use your products, or how to do things closely related to your product which both attracts new customers and improves engagement with existing clients.

  4. Client Testimonials:  another way to build trust for your business is to make videos of customer testimonials. Filming your customers’ feedback will help show the professional quality of your work and the efficacy of your product or service. 


As you can see, YouTube is full of opportunities for your business marketing.

Download our FREE Getting started with YouTube Guide.

If you are looking to create high quality video content for your business, please do not hesitate to get in touch with us at